Marketing Manager – Leisure

Royal Tunbridge Wells, Kent

CT Travel Group are looking for a Marketing Manager – Leisure to join our Marketing team in the Tunbridge Wells office in Kent.

 

Main Purpose of the Role:

To strategically plan a rolling 12-month marketing plan for the Leisure brand, Pettitts Travel, to deliver the Department’s business goals and to be accountable for the delivery of all activity within the plan.  The key objectives will be:

  • To increase the engagement and ultimately produce enquiries made by the existing client base through targeted and timely marketing activities
  • To increase the overall new client database with relevant clients (local and nationwide) held by the department
  • To increase relevant enquiries, from new clients through appropriate marketing campaigns
  • To work with members of the team to support the conversion of enquiries into confirmed sales across both new and existing clients
  • To increase awareness of the Pettitts Travel brand amongst our internal employees so that they can provide an ambassadorial role for the brand;
  • To promote cross selling between our travel brands
  • To provide marketing expertise and hands on delivery to Central business need (as equally allocated with the rest of the Marketing Team)

 

Key Accountabilities:

  • To develop and be held accountable to a marketing plan, signed off by the senior members of the Leisure department, addressing the key objectives and KPIs.  Constantly update the plan so that there is a rolling and relevant 12-month ahead plan at any point in time.
  • Take responsibility for the entire customer life cycle
  • Generate repeat client engagement as well as new client engagement
  • Ensuring that quality client feedback is obtained through review platforms at all stages of the customer lifecycle
  • Work with the Web & Digital team to internally co-manage digital marketing activities, including email marketing campaigns, and report on results
  • Collate and analyse relevant data in order to measure the success of campaigns
  • To segment and analyse data to identify appropriate marketing campaigns
  • Identify advertising, PR and award opportunities
  • Production of collateral, including newsletters, booklets, brochures, and all other marketing materials, whilst liaising with designers and printers
  • Produce and proofread all content for Leisure travel
  • Develop our social channels content, including writing content publications, and increasing presence on social media platforms (Facebook, Instagram, Twitter and YouTube)
  • Organising events and negotiating marketing collateral
  • To manage the Leisure marketing budget, using data analysis to make strategic decisions regarding marketing spend, ensuring a return on investment
  • Work with the Corporate team to identify cross-marketing opportunities

 

Skills & Experience:

Essential:

  • Proven experience of creating and delivering Marketing (both online and offline) and PR strategy
  • Excellent proofreading and creative writing skills
  • Excellent MS Office skills
  • Excellent budget management and negotiation skills
  • A ‘can do’ approach where full accountability will be taken for delivering and measuring the success of marketing activity for pro-actively communicating with key internal stakeholders

 

Benefits:

  • A competitive salary based on skills and experience
  • Opportunities for career growth and personal development
  • 10-minute walk from mainline station (50 minutes from London mainlines)
  • Use of onsite staff gym with weekly instructor-led classes and yoga (free of charge)
  • Wellbeing days throughout the year
  • Free fruit and healthy snacks
  • Social events throughout the year
  • Informal dress code
  • Staff relaxation area with TV & pool table
  • Staff discount on worldwide holidays
  • Staff rewards and discount schemes
  • 22 days holiday per year, plus public holidays – increasing with length of service to 27 days
  • Company Reward Scheme for milestone Anniversaries with the company
  • Work for an Investors in People employer and Company awarded the ‘Best Business 25+ Employees’ in the Times of Tunbridge Wells Business Awards 2019

Apply Now

In order to apply for this career opportunity, please send us your CV at the email address listed below.

careers@cttravelgroup.co.uk